Guest Post via @wmjackson: Authors Should Understand the Value of Their Brands



Authors Should Understand the Value of Their Brands
by William Jackson, My Quest to Teach
and Regina Edwards, Authors Roundtable
The Jacksonville Public Library’s “Authors Roundtable” meets monthly at the Highlands Branch
of the Jacksonville Public Library.

William Jackson of My Quest to Teach presented the use of Social Media platforms and tools to help Authors develop, expand and market their Brands.

The topics discussed were:

1.) Learning the value of Branding,

2.) Effective implementation of Blogging and Microblogging using the platforms of Twitter and WordPress (open source web development)

3.) Building digital communities: PLC Professional Learning Community, PLN Professional Learning Network, PLF Professional Learning Family and PLR Professional Learning Resource.

Mr. Jackson in collaboration with Mrs. Regina Edwards, Co-Facilitator, provided authors a platform to ask questions, gain insight into how to use Social Media to promote and enhance the digital presence of their books. The use of Hash Tags, Googling themselves and authentic storytelling help build readers and followers to their content. The interactive presentation helped answer questions, allowed authors to share experiences. Tagging and Googling have become very effective tools to draw hundreds or thousands to build authors as Thought Leaders and Digital Content Innovators. Building one’s levels in Google searches requires a well-planned strategy to align with Google search parameters and allow people to see the brand Authors are creating. Further, be engaged in the Niche where like-minded people share similar interests and passions. The understanding that Books – even those that are well written DO NOT SELL themselves. In today’s digital world, websites and social media marketing are IMPERATIVE.

Authors should know the answers to these important questions:

What is your Brand?

What is your Niche?

What ways are effective to Market your books?

That begins the level of promotion and marketing properly to the community nationally and potentially internationally. Mr. Jackson shared never be afraid to share your story. You are the expert in your field of writing and content creation, so promote yourself as a Thought Leader. Always have business cards ready and an “elevator pitch.” Think about where you are trying to move as a business, author, engager, influencer, or digital innovator. Learn the language to help you navigate the world of digital engagement.
William Jackson demonstrating an elevator pitch at the Impact Biz Jax business competition and networking event.

William Jackson’s Pitch My Quest To Teach
For additional information about future Authors Roundtable meetings contact:


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